Since from the 18th Century, Cervo Valley is earth of masters hatmakers;
an important part of the economy of the Valley.
In the 30’s Cappellificio Cervo already exports in America and Africa.
The only defect of the companies of the Valley is the deficiency in technological innovation; the low cost of the labor and the optimal quality are not sufficient in order
to fight the competition of the plants of Alessandria and Monza.
Low investments, structural weakness, inadequacy of the communications and laborer-masters hat makers strongly specializes with high contractual power and decisional, carry the biellese industry to one phase of empasse.

Road for the overcoming is the specialization: exclusive production of hats in thin hair. The strategic issue Coincide with the Transformation of the hatmakers of the Valley from handmade to industrialists.
But the big step is not enough.
The war gives a further blow to the sector.
Only Depositary today of that ancient art remains Cappellificio Cervo.